For many a day to celebrate love, give each other gifts, cards and flowers, for some, it’s a real commercial thing. No matter how we think about this day, 14 February is worldwide known as Valentine’s day. This is one of the most import days in the flower industry. The weeks before Valentine’s day are hectic days at the flower auction, because during these weeks there will be sold twice as many flowers than in an average week. The role of the Netherlands in flower export is enormous, especially at days like these, so where does that leave us?